Univercells unveils new brand identity and logo
Brussels, Belgium, June 30, 2021
Univercells S.A. (the “Company”) announces a rebranding of its visual identity and update of its mission to reflect the evolution of the Company over the years. Coinciding with the unveiling of its new identity, Univercells launches a new corporate website (www.univercells.com) focusing on the Group’s vision, mission, and ambition.
“The new logo is an evolution of the Company’s previous logo, with a look and feel that embodies Univercells’ position as a group of companies”, explains Hugues Bultot, CEO of Univercells. As a reminder, since April 2020 Univercells is organized as a group of companies that support best-in class bioproduction capacity across the world. A first affiliate, Univercells Technologies was launched in February 2020, to deliver next-generation manufacturing technologies for vaccines and gene therapies, including the Nevoline™ Upstream platform and the scale-X™ bioreactor. A second Univercells company, Exothera, is a CDMO (Contract Development and Manufacturing Organization) delivering process optimization and GMP (Good Manufacturing Practice) clinical and commercial production of gene therapies and viral-vector based vaccines. This affiliate was introducted in May 2020 and operates now on our Belgian site. Finally, our newest affiliate, Quantoom Biosicences, launched in June 2021, provides open, integrated, affordable and (pre)clinically proven platforms to enable production of vaccines and therapeutics. More Univercells companies are expected to launch soon.
The creation of the new logo was carefully examined to replicate the evolution of the Company in the best possible way. “The open sphere logo reflects the Company’s spirit: global, accessible, and innovative. It also captures the affiliate colors, giving a sense of unity”. For the first time, our ompany’s mission “Biologics for all” is included in the logo, which is an important element for us”, continues Hugues Bultot. “Furthermore, the rebranding repositions the parent company with respect to its affiliates”.
“Univercells was created nearly 10 years ago. This is the right time to modernize, streamline and position our brand identity” concludes Alexandra Deschner, VP Marketing, Communications and IR, who spearheaded the rebranding with her team. ”Over the years, designs and trends change. The old logo put the emphasis on “cells”, which no longer reflects Univercells’ main focus. The timing is also ideal, with the upcoming move to the new offices in Jumet, and our path to IPO.
We are thrilled with this new identity and look forward to the coming months that promise to be very exciting”. Visit www.univercells.com to explore the new website, brand, and identity.